True Blue Lending

About True Blue

Built on communication.

A brokerage where every loan officer answers their own phone, owns their own files, and keeps you in the loop — from first scenario through funding.

Leadership

Four decades. One standard.

President & Founder · NMLS #278103

Jesse Gonzalez

Started in mortgages and real estate investing in 2003. Self-taught the harder corners — purchases subject to existing financing, pre-foreclosures, trustee's sale acquisitions, fix-and-flip — by closing them, not by reading about them.

Worked at some of the largest direct lenders and brokerages in Northern California. Saw the loan from inside both channels, picked the broker model, and built True Blue Lending around it.

Read Jesse's full bio →

Vice President & Co-owner

Julie Sidorevskaya

Co-owner and Vice President of True Blue Lending. Yuliya — known to clients as Julie — immigrated with her family from Belarus to Miami Beach at nine years old and has been at the center of South Florida real estate ever since.

Licensed as a real estate agent in 2001 and as a broker in 2004, Julie founded and has led her own Miami-based brokerage for two decades, serving a clientele that spans three continents. Her trilingual capability — English, Spanish, and Russian — and her hands-on, detail-first approach are why clients return for second, third, and fourth transactions.

At True Blue Lending, Julie runs operations, processing, and client experience — the quiet half of lending that decides whether a loan actually closes on time. Her standard: every file tracked, every borrower kept in the loop, and no document request showing up the day before funding.

Loan Officers

The team on your file.

One loan officer, start to close. They answer the phone, read the email, and shepherd your file themselves — no handoffs, no call-center queue, no wondering who to call. Clear communication and honest answers are why clients come back, and why they send their friends.

Loan Officer · NMLS #2661679

Alina Mihaela

Loan Officer · NMLS #2514581

Kerby Jean

Loan Officer · NMLS #2513330

Sam Meller

Loan Officer · NMLS #2675954

Samantha Mera

Loan Officer · NMLS #2371030

Aleksandra Vasic

Loan Officer · NMLS #2291839

Yany Rojas

Loan Officer · NMLS #1511831

Marisol Palafox

Operations

The reason files close on time.

Senior Processor

April Snow

April is the reason loans close on time. As a processor, she's the coordinator between every party in a mortgage — the borrower, the lender, the appraiser, title, and escrow — gathering documentation, clearing underwriting conditions, and keeping the file moving from submission to funding. When a closing happens quietly and exactly when promised, that's April's work.

Company

True Blue Lending Corporation

Company NMLS

#2380218

Email

jesse@truebluelending.net

Phone

(707) 583-3666

Credentials verifiable at NMLS Consumer Access.

Get in touch

Talk to a broker, not a bot.

Calls answered by Jesse. Emails read by Jesse. Every time.

Prefer to talk first? Call (707) 583-3666