President & Founder · NMLS #278103
Jesse Gonzalez
Started in mortgages and real estate investing in 2003. Self-taught the harder corners — purchases subject to existing financing, pre-foreclosures, trustee's sale acquisitions, fix-and-flip — by closing them, not by reading about them.
Worked at some of the largest direct lenders and brokerages in Northern California. Saw the loan from inside both channels, picked the broker model, and built True Blue Lending around it.








