True Blue Lending

Videos · From Jesse

The mortgage business, in plain English.

Short videos most days. Rate moves, loan programs, real deals, and the questions borrowers actually ask. Subscribe on YouTube ↗

Latest

It’s Officially a Buyer’s Market: What That Means for You in 2026

The housing market just flipped. After the pandemic-driven seller’s market of 2021, buyers are back in control for the first time in years. In this video I break down what the shift to a buyer’s market…

Jesse Gonzalez · Yesterday

Do you think loan guys are full of it?

Jesse Gonzalez · May 15

15% Reserves, No Limited Reviews… We’re Doomed?

Jesse Gonzalez · May 14

Think your condo “doesn’t qualify”?

Jesse Gonzalez · May 13

Buying a Home While on Temporary Disability? Here’s How It Works

Jesse Gonzalez · May 11

Scott Bessent: "Help Is On The Way" As Gas Hits $4.46 | What The Iran War Is Costing You

Jesse Gonzalez · May 11

Take advantage of this temporary rate reduction for the first year lender paid

Jesse Gonzalez · May 8

UWM offers free temporary rate reductions through June on conventional and fha loans

Jesse Gonzalez · May 7

Can you pre-approve me without pulling my credit?” 🚩

Jesse Gonzalez · May 5

Today’s Daily Rates

Jesse Gonzalez · May 4

$675,000 in Rent or $504,000 in Equity? You Decide

Jesse Gonzalez · May 1

Nobody’s talking about this enough — the median price has now fallen for five consecutive months.

Jesse Gonzalez · Apr 21

Your spouse’s debt… does it count? 👀 It depends

Jesse Gonzalez · Apr 20

Property tax is out pacing inflation

Jesse Gonzalez · Apr 15

Assumptions will destroy your business

Jesse Gonzalez · Apr 13

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